In this 1975 short film by Martha Rosler, a woman stands behind a kitchen counter and proceeds to identify a selection of cooking implements.
“I was concerned with something like the notion of language speaking the subject,’ and with the transformation of the woman herself into a sign in a system of signs that represent a system of food production, a system of harnessed subjectivity.”
-Martha Rosler
se‧mi‧ot‧ics (http://www.dictionary.com)
–noun (used with a singular verb)
1.
the study of signs and symbols as elements of communicative behavior; the
analysis of systems of communication, as language, gestures, or clothing.
2.
a general theory of signs and symbolism, usually divided into the branches
of pragmatics, semantics, and syntactics.
Crosslinks
http://www.vdb.org/smackn.acgi$tapedetail?SEMIOTICSO
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